Chula de Bonita

Chula de bonita is for us Latinx womxn that often feel that we don’t belong. The butterfly is travels back and forth from south to north and viceversa to adjust to the environment that serves them. We must live like a butterfly, let go of things that don’t serve us, and MOVE towards the things that do. The butterfly also represents our immigrant parents who’ve worked so hard to give us the best they could. Chula de bonita, the name itself is meant to empower women to feel the most comfortable in their own bodies. Being a chula or a bonita comes in different shades, different shapes, and different personalities and this brand is embracing those womxn. The ones that often feel like they don’t fit in.